Since their creation in 1978, Sloggi has become one of the best-selling underwear brands in Europe with 550 pairs of Sloggi briefs or boxer shorts selling every one minute. Their original slogan was 'the cotton revolution’ and their aim was to offer soft, smooth, easy care briefs to everyone. Although their slogan has changed, their philosophy hasn’t.
The secret of Sloggi underwear is the fabric they use. Their core spun cotton Lycra has two way stretch offering a perfect fit and complete comfort against the skin. Sloggi offer simple, effortless style split into categories including Sloggi Basic Range, Sloggi Start Range.