HOM was established in 1968 for designer men’s underwear that was comfortable, supportive and innovative in design. At the time, there are a handful of designer brands who offered comfortable cotton rich underwear or supportive briefs but very few combined the two and certainly none added that extra style wow factor.

The first HOM collection proved highly successful so the brand expanded to offer more innovative and fashionable designs. The brand now offers a range of different collections including HOM e.Go which has been inspired by the ‘geek’ generation and uses bright colours and quirky designs to create a highly fashionable look. The HOM Sport collection combines fashion and performance whilst HOM HO1 uses a unique fabric blend for ultimate comfort. HOM Businesshas been designed specifically for young professionals whilst HOM Temptation takes inspiration from the clubbing scene to create refined and elegant designer men’s underwear. Finally the HOM Black Addict collection is highly fashionable and suits the needs of the fashion conscious male.