HOM H01

The HOM men’s underwear brand is highly innovative and this passion to create functional yet stylish designs is showcased in the HOM HO1 collection. Launched in 1997, the HOM HO1 collection stands for ‘horizontal opening’ and is, in fact, the first range of men’s underwear to feature a horizontal instead of vertical opening fly. The HOM HO1 collection is also innovative in fabric design as it blends cotton with modal and elastane to provide a comfortable and supportive fit. Within the HOM HO1 range are modern prints and colourful designs that are still sleek and stylish in look to meet today’s underwear demands.