HOM e.Go

Following on from the success of the HOM brand and the launch of the HOM Sport and HOM HO1 collections, HOM launched HOM e.Go in 2009. HOM e.Go was inspired by the move away from conventional communication channels towards the ‘geekiness’ of the online world including the internet and social media networks.

The collection is very quirky, featuring bright colours which change season on season and eye-catching designs such as heavy check patterns and bold stripes. The designs have a cheerful and relaxed design which aren’t too serious, making them highly popular with students and men looking for designer men’s underwear suitable for the weekends.