Following the success of HOM Sport, HOM HO1 and HOM e.Go, the HOM brand launched their HOM Business collection. This collection was aimed at the emerging young professional males who undertook serious office based jobs. It was identified that these young men needed comfortable underwear suitable for both sitting at desks or in long meetings yet equally comfortable whilst running around town. They also craved stylish designs. The HOM designers therefore created a brand especially for this niche and the HOM Business brand has proved highly successful in the last couple of years and is destined to be one of the best-selling HOM collections of the year.